Lepo à Peau was created to help new moms feel feminine, even postpartum because being a mother shouldn't cease the feeling of being a woman.
Lepo à Peau was born with the idea to perfume women in another way: more clean and more conscious with safe ingredients for the baby and the mother.
The project was to take the existing logo and make it more feminine, elegant. "Le peau à peau" in french, means "skin to skin" refering to the act of putting the baby on the mother's skin, to create this bond between them.
The idea was to subtly link all the letters of the logo to represent that bond, and create a feminine identity.
