Coffee and bagel place
What
When
2021
Located in a strategic place in Saint-Mandé, La Canopée is a place where younger and older people can meet and share a coffee or bagel together. It aims to create more link between different generations and backgrounds of the Saint-Mandé parish community.
La Canopée aims to be a zero-waste place and works with suppliers who share their values and are located less than 100km.
The brand's objective was to create this proximity with the community but also be able to reach younger and older customers at the same time. We used colors that seem friendly and that represent the environment.
We wanted the logo to be playful and classic. We thought about all the platforms we wanted to use it so we created different variations of it.
A website was created to be able to communicate about the different events that take place at La Canopée, as well as an Instagram account to reach out to the younger generation.
