Baby skin care products
What
With
Alanaa
When
2023
Aleo Cosmetica is a Portuguese brand specialized in baby skincare. The range of products goes from lotion, diaper cream, shampoo to body wash, all made with natural products from Portugal to protect baby's skin.
The goal of this mission was to create the brand identity in a simple and classic way. The client wants to become one of the few Portuguese brand that does baby skincare and wants to showcase that side through their identity.
We came up with a logo, colors and a mascot. We wanted to give a touch of softness through the colors and make it look high-end as it will be available in pharmacy.
We also created some icons in a thin style to highlight the softness as well and to contrast with the bold logo.
Each range of products will be presented in a different color according to their main ingredients, which are all from Portugal.
